A PERSONALISED APPROACH TO building YOUR BRAND
From established heritage to younger fast-growing brands, we look for companies that are authentic with a great story to tell.
Our key focus areas are:
Market planning and understanding
Execution and support services
Operational management
China e-commerce entry
To date, we have worked with brands that turn over US$200m with goals to scale further in APAC, as well as companies - with less than US$10m in turnover - that are looking to launch and grow within the region.
CURATED QUALITY
—
we work with only a select
number of brands every year
LONG-TERM VISION
—
we take a long-term view
in our partnerships
PHASE 1: market development planning
A key factor of successful market entry is to ensure thorough planning is in place. This is why we prepare an in-depth market analysis so you can better understand your target consumer. Further to this, we produce a board-level market entry plan and budget forecast with a four-year overview.
MARKET RESEARCH
& ANALYSIS
Consumer insights
Competitor analysis
Market prioritisation
China deck: Market analysis, Trends, and Industry landscape
business plan
& strategy
Market strategy and Recommendations
Brand segmentation and Positioning
Product and Pricing strategy
Key trade & Service partner identification
BUDGET FORECAST
& PLANNING
Investment presentation and Forecast (at board level)
Business plan: Revenue and EBITDA projection
Investment and Cash flow requirements
Fundraising and Corporate structure (optional)
PHASE 2: BRAND PARTNER
Planning means nothing without efficient execution. At ArcOn Brands we take the risk out of launching by providing a full suite of professional support services. This includes but is not limited to Operations, Wholesale, HR, Finance, Marketing, and Tech. To date, we have been appointed as Brand Partner for some of Britain’s most loved brands such as Fortnum & Mason, Bremont watches, and Charbonnel et Walker.
Strategic
development
Wholesale distribution across APAC
Fundraising and Development
Board-level business study for market expansion
Marketing
offline & online
Traditional PR & Marketing
Digital marketing (full suite)
Market research
China market
entry
Lease sourcing and Negotiations
Government liaison and Registration
Corporate set up/Bank account opening
ONGOING Support
services
Finance, HR, Legal
Launch hiring and Recruitment
Logistics
Operations &
TECH
E-commerce platform development/Management
Tmall China online partner selection
Supply chain development
Full OPERATIONAL
management
Brand building, Launch and Management
Operational execution on P&L
Clients: Charbonnel et Walker in Hong Kong