Appointed as Brand Partner, we are in-charge of launching and growing the brand’s presence across the Asia-Pacific (APAC) region. Our efforts center around extending the brand’s US-based success into APAC by strategically targeting priority markets, growing distributor partnerships and launching across pivotal on and off-trade accounts, all to fuel long-term growth.

Launched in New York by Trinidadian Marc-Kwesi Farrell in 2019, Ten To One is a range of ultra-premium Carribean rums designed to challenge expectations and change the way people taste, experience and talk about rum. Ten To One endeavors to build a brand that is “elevated but not exclusive”, grounded in authentic elements of Carribean culture and heritage. The brand also stands out by being 100% rum with no additives of any kind.