FORTNUM & mason
APAC AND CHINA BRAND PARTNER
ArcOn Brands has been working with Fortnum’s for the last four years - from initial APAC strategy planning and wholesale partner development to sourcing and supporting the flagship store opening in Hong Kong. In China, we have overseen strategy, business development, and e-commerce partner selection.
“I think it is fair to say that without the support of the ArcOn management team, we would not have established our Fortnum & Mason business in Asia the way we have. The team did a great job as they understood our brand principles and brought with them a level of entrepreneurship needed to grow our business in APAC. This included securing the site of our flagship store at the coveted K11 Musea Art Mall, as well as supporting us throughout the pre- and post-opening phase in Hong Kong. Opening our own store had always been on the horizon, but thanks to their efforts that turned into reality much sooner than we expected!”
- Darren Williams, International & Supply Chain Director - Fortnum & Mason
Since 1707, Fortnum & Mason has been home to extraordinary food, joy-giving things, and unforgettable experiences. The holder of two Royal Warrants, it is renowned as one of Britain’s most premium heritage brands.
OUR SCOPE OF WORK
MARKET ENTRY STRATEGY
This included sizing, 5-year financial projections, and partner selection for Hong Kong and China
FLAGSHIP STORE ESTABLISHMENT
We aided in the store site selection and negotiation at K11 Musea, site design, and construction. We also offered pre-opening support for recruitment and government liaison as well as post-launch support in business development, finance, and HR.
WHOLESALE MANAGEMENT
This included management in 4 countries: Hong Kong, China, South Korea, Thailand, and Singapore.
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181 Hong Kong Dining Room
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Fortnum & Mason Store
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181 Hong Kong Bar
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Fortnum & Mason Christmas Market
WHAT OUR CLIENTS SAY
“I just wanted to drop you a personal note to say thank you for your support, hard work, and guidance over the past three years.
You and the team gave me the assurance that we were in safe hands, and you always had our interests at the forefront of your decisions. It has been a real pleasure working with you and your team.”
— Justin Carmichael, Financial Officer, Fortnum & Mason